Visit Rapid City
January 2025 - Present
Develop creative marketing materials promoting Rapid City and the Black Hills, including leading the design and production of the annual Visitor Guide, which earned a Silver ADDY Award in 2026. Manage social media accounts, create engaging content and track analytics to monitor performance and audience engagement. Oversee merchandise development, inventory management and sales tracking while assisting with budgeting. Collaborate across departments on marketing campaigns, events, photography and video production to strengthen brand consistency and destination marketing efforts.
2026 Visitor Guide:
Designed an award-winning, 80-page visitor guide showcasing Rapid City and the Black Hills. From editorial layouts to typography and visual storytelling, the guide combines engaging design with travel inspiration to create a cohesive publication that encourages visitors to explore the region.
America250 Branding:
Developed the visual identity for Rapid City's America 250 campaign, celebrating the nation's 250th anniversary throughout 2026. Created a cohesive branding system featuring typography, colors and graphic elements used across print, digital and promotional materials, including the city's America 250 birthday celebration.
America's 250 Birthday Celebration Graphics:
Designed a variety of promotional graphics for Rapid City's five-day America 250 celebration, featuring concerts, a parade, drone show and community events. Created engaging visuals across print, digital and social media to build excitement and maintain a consistent look throughout the celebration.
Ride the Rush Logo & Event Graphics:
Main Street Square Event Logos:
Merch Design - Crewnecks, T-Shirts & Hats:
Merch Design - Magnets & Keychains:
Graphics: